It is no secret that I am not fond of Super Hero movies. At least I do little to hide my indifference towards them. For the most part, these films aren’t able to create a captivating narrative. Most of these movies rely too much on gimmicks instead of using an actual story to tell narrative. These gimmicks are what carry over from the old tired tropes that we’ve experienced in action movies too many times. There is too much lore in super heroes for there to be an effective narrative. Because these movies need to have action, often story needs to be sacrificed and replaced by heavily edited and disorienting fights. The issue with origin story movies, like Captain Marvel, is that her character needs to be introduced and the action needs to be sacrificed. I don’t think that film is the best medium for this because you end up with a rushed narrative and a sloppy outcome.
This is where captain Marvel suffers. A brand-new character needs to be created. I’ll admit, I am not familiar with the source material. And not having the entire series committed to memory, I was lost a few times. The story itself is easy enough to follow, it just isn’t interesting enough to sit through. If you are here because you want to see some action, look elsewhere. You will have to sit through multiple layers of flashbacks that unravel too slowly to be worth the price of the ticket. By the time you do make it to the action, it is heavily edited, and it looks bad. The worst part of super hero movies is the action because of how disoriented it is to watch. The camera constantly shakes the poorly choregraphed fights to give off the illusion of action.
The story itself is rather bland. Captain Marvel doesn’t do enough to stand out and be unique, instead she falls into a generic action movie star in a movie that has very little action. There isn’t anything terribly unique or engaging about this movie and you can tell it was just another cash grab.
This movie is shameless about its product placement. Product placement has been a part of cinema for a while, but it seems lately that product placement has become a huge part of the narrative. This movie will stop it’s narrative to plug its product placement. It’s already a slow movie, it doesn’t need any more stops and the product placement in this movie becomes distracting.
All in all, I would say to hold off on this one. It is in not way the worst super hero movie, but it isn’t worth the movie theater price. It doesn’t look good on the big screen and the story isn’t compelling enough to add to any must watch list you might already have. HOLD OFF